It began with a love of fynbos.

Le Naturel began with founder Love Wild’s fascination with the plants around her in Franschhoek: their scent, their character and their place in everyday life.

She started making simple combinations of plant oils for herself. Friends began using them, then customers. Founded in 2017, Le Naturel is now made by hand in Wilderness, with the same belief: fewer ingredients, thoughtfully chosen, and less unnecessary packaging.

Meet Love Wild, founder of Le Naturel.

Read our story
  • Vitamin C Face Serum with Rosehip, Marula, and Argan - Le Naturel

    Vitamin C Face Serum

    Simple. Unfragranced. Three plant oils.

    Rosehip, Marula and Argan oils for soft, supple skin. Choose this blend if you prefer no added fragrance or essential oils.

    The ritual
    Three to five drops, pressed onto clean skin.

    Shop Vitamin C 
  • Helichrysum Face Serum with Baobab, Marula & Kalahari Melon - Le Naturel

    Helichrysum Face Serum

    Botanical. Aromatic. Deeply nourishing.

    A nourishing blend of plant oils with Helichrysum and Rose Geranium. Choose this blend for its herbaceous, softly floral aroma.

    The ritual
    Three to five drops, pressed onto clean skin.

    Shop Helichrysum 

Gifts & Sets

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  • Le Naturel in Europe: the scent of home, closer to those who miss it

    Le Naturel in Europe: the scent of home, closer...

    It is spring in Wilderness and the fynbos is flowering. For years you have carried our bottles to the people you love in Europe. Now Le Naturel is open for...

    Le Naturel in Europe: the scent of home, closer...

    It is spring in Wilderness and the fynbos is flowering. For years you have carried our bottles to the people you love in Europe. Now Le Naturel is open for...

  • Helichrysum Gymnocephalum: Nature's Golden Healing Flower

    Helichrysum Gymnocephalum: Nature's Golden Heal...

    Helichrysum gymnocephalum, South Africa's beloved golden healing flower, has been used in traditional medicine for centuries. Discover its rich history, remarkable wellness benefits, and how to incorporate this versatile botanical...

    Helichrysum Gymnocephalum: Nature's Golden Heal...

    Helichrysum gymnocephalum, South Africa's beloved golden healing flower, has been used in traditional medicine for centuries. Discover its rich history, remarkable wellness benefits, and how to incorporate this versatile botanical...

  • The Healing Power of African Wormwood (Artemisia afra)

    The Healing Power of African Wormwood (Artemisi...

    African wormwood (Artemisia afra) is one of Africa's most celebrated medicinal plants, with centuries of traditional use across southern Africa. Discover its rich heritage, aromatic properties, and how to incorporate...

    The Healing Power of African Wormwood (Artemisi...

    African wormwood (Artemisia afra) is one of Africa's most celebrated medicinal plants, with centuries of traditional use across southern Africa. Discover its rich heritage, aromatic properties, and how to incorporate...

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