Our Story
Our Story
Born in Franschhoek. Rooted in Wilderness. Now reaching Europe.
Botanical skincare shaped by a love of fynbos, the pleasure of everyday rituals and a belief in fewer things, thoughtfully chosen.
2017 · Franschhoek
It started with a love for fynbos.
In 2017, in Franschhoek, Love Wild began exploring the extraordinary scents of South Africa’s indigenous plants. She wanted to make something beautiful and useful with their oils: simple botanical care that brought a little of the landscape into everyday life.
The first blends were made for herself, then shared with friends. Curiosity became a collection, and Le Naturel was born. Our first stockist was the Stellenbosch Botanical Garden.
We launched with 34 products. Over time, the range became more focused, shaped by the essentials people returned to and a growing appreciation for simplicity. Fewer things, made with care, remains at the heart of what we do.
2021 · Wilderness
Franschhoek to Wilderness.
In 2021, Love moved from the Winelands to Wilderness on South Africa’s Garden Route. Between the ocean, forests and mountains, Le Naturel found a new home.
Here, we continue to make our South African collection by hand in small batches. The landscape is part of daily life, a reminder of why this all began: a love of nature and the wish to bring it a little closer.
Our products belong to those everyday moments: a wash at the basin, a few drops of facial oil, a balm within reach. Thoughtfully chosen ingredients, distinctive botanical aromas and refills for familiar favourites. Care that fits naturally into your day.
2026 · A new chapter
Europe, here we come.
Our next chapter began with people who fell in love with South Africa. On their visits, our European partners discovered Le Naturel and carried the products home. The botanical aromas became a way to return to a place they loved.
That connection grew into Le Naturel Europe. In October 2026, the European collection opened for pre-orders, with shipping planned from early November. Made in the Netherlands, it brings our South African botanical inspiration into new homes and daily rituals.
Our South African collection continues to be made in Wilderness. As the story travels further, its starting point remains the same: a love for fynbos, thoughtful simplicity and the pleasure of caring for yourself.
Discover Le Naturel Europe ↗