A fynbos botanical shampoo that cleanses deeply, stimulates the scalp, and leaves hair smelling of the wild South African landscape.
The first thing you notice is the scent — earthy, herbaceous, sharply fresh — rising with the steam as it meets warm water. Cape Snowbush, African Wormwood, and Rosemary do not smell like a laboratory approximation of nature. They smell like the fynbos itself: wild, clarifying, and entirely without artifice. To wash your hair with this is to briefly step into the landscape these plants come from.
Beneath the fragrance, the work is considered. The formula cleanses thoroughly — removing daily impurities and product buildup without the harsh surfactants that strip the hair's natural moisture barrier and leave the scalp dry and reactive. The lather is light and deliberate. It rinses cleanly, taking only what the scalp does not need and leaving everything it does.
Rosemary stimulates circulation at the follicle. African Wormwood calms inflammation and supports a balanced scalp environment. Cape Snowbush soothes and purifies. Together they address the scalp — not just the hair — which is where lasting hair health begins.
KEY BOTANICALS
Cape Snowbush (Eriocephalus africanus) A silvery fynbos shrub used in Cape herbal tradition for its calming and purifying properties. On the scalp, it soothes irritation, reduces sensitivity, and brings the kind of quiet balance that allows the hair to grow from a healthy foundation.
African Wormwood (Artemisia afra) Known across southern Africa as wilde als and has been used medicinally for centuries. Anti-inflammatory and circulatory — it supports scalp health at a deeper level than most botanical actives, reducing buildup, calming reactivity, and invigorating the environment from which each strand grows.
Rosemary (Rosmarinus officinalis) is one of the most studied botanicals in hair care. Stimulates blood flow to the follicle, reduces product buildup, and adds a natural clarity and shine to the hair shaft. Its sharp, fresh scent anchors the aromatic profile of this formula and lifts the senses with each wash.
WHAT THE HAIR RECEIVES
Cleanliness — impurities and buildup removed without stripping the moisture that keeps hair soft and the scalp balanced.
Stimulation — improved circulation at the follicle level, supporting the conditions in which healthy hair grows.
Calm — anti-inflammatory botanical actives soothe the scalp, reducing reactivity and the irritation that disrupts a healthy hair environment.
Scent — the natural, fading fragrance of three wild botanicals. Present in the shower. Gone by the time the hair dries, leaving nothing synthetic behind.
RITUAL
Apply generously to wet hair. Work the fingers into the scalp first — this is where the botanical actives need to reach — before moving through to the ends. The lather is light; resist the urge to add more product. Rinse thoroughly with warm water. Follow with the Natural Conditioner to restore softness and seal the hair shaft. Used together, they form a complete ritual from the same botanical tradition.
SKIN TYPE
All hair types. Particularly effective for those with reactive, dry, or easily irritated scalps — the botanical actives calm as they cleanse. Suitable for daily or frequent use. Best paired with the Natural Conditioner for restored softness.
FORMULATION STANDARDS
No synthetic fragrances. No parabens. No mineral oils. No artificial colour. Cruelty-free. Sustainably sourced African botanicals. Available in recyclable refill sizes.
Ingredients: Aqua, Decyl Glucoside, Cocamidopropyl Betaine, Disodium Sheabutteramphoacetate, Glycerin, Xanthan Gum, PCA Glyceryl Oleate, Coco Caprylate, Polyglyceryl-4 Cocoate, Sodium Levulinate, Potassium Sorbate, Sodium Anisate, Citric Acid, Eriocephalus africanus (Cape Snowbush) Oil, Artemisia afra (African Wormwood) Oil, Rosmarinus officinalis (Rosemary) Oil.
Avoid direct contact with the eyes. For external use only. Discontinue use if irritation occurs.
PROVENANCE NOTE
Rosemary has been used in hair and scalp care since antiquity — Roman physicians recorded its circulatory benefits, and recent clinical studies have confirmed what herbalists have known for centuries: it stimulates the follicle as effectively as some pharmaceutical alternatives, without the side effects. African Wormwood, wilde als, is among the most versatile medicinal plants on the continent — used by the Khoisan for fever, by Nguni healers for inflammation, and by generations of southern Africans who understood that what calms the body also calms the skin. Cape Snowbush, silver-leafed and wind-resistant, grows on the slopes of the Western Cape mountains and has been used in steam remedies and skin preparations long before it arrived in a shampoo bottle.
Old knowledge. New ritual.
Formulated in Wilderness. Rooted in fynbos. Made for your skin.
