A fynbos botanical shampoo and conditioner — scalp-clarifying, follicle-stimulating, and deeply nourishing from root to end.
Hair health begins at the scalp — and the scalp, like any living system, responds to what is put on it. This kit is built around that understanding. Cape Snowbush, African Wormwood, and Rosemary work through both products in sequence: first in the shampoo, where they clarify, stimulate, and calm the scalp environment; then in the conditioner, where they continue their work while Shea Butter and Sweet Almond Oil restore softness, seal the cuticle, and return moisture to lengths that cleansing has opened.
The shampoo lathers lightly and deliberately — no harsh sulphates, no aggressive foam. It removes what the scalp does not need and leaves everything it does. The conditioner that follows is richer, slower, designed to penetrate rather than coat — delivering the fatty acid nourishment that keeps hair soft, manageable, and resilient over time.
The scent running through both is the same: earthy, herbaceous, sharply fresh — the fynbos landscape distilled into a daily ritual. It rises with the steam of the shower and fades as the hair dries, leaving nothing synthetic behind. Just hair that behaves better, and a scalp that has been genuinely cared for.
KEY BOTANICALS
Cape Snowbush (Eriocephalus africanus) A silvery fynbos shrub used in Cape herbal tradition for its calming and purifying properties. On the scalp it soothes irritation, reduces sensitivity, and creates the quiet, balanced environment from which healthy hair grows.
African Wormwood (Artemisia afra) Known across southern Africa as wilde als and used medicinally for centuries. Anti-inflammatory and circulatory — it reduces scalp reactivity, improves blood flow to the follicle, and supports the conditions in which stronger, fuller hair grows over time.
Rosemary (Rosmarinus officinalis) One of the most studied botanicals in hair care, with clinical evidence supporting its ability to stimulate follicle circulation and improve hair density. Clarifying and invigorating — it reduces buildup, adds natural shine, and anchors the aromatic profile of both products with its sharp, fresh clarity.
WHAT THE HAIR RECEIVES
Cleanliness — impurities and product buildup removed without stripping the moisture barrier that keeps the scalp balanced and the hair soft.
Stimulation — improved circulation at the follicle level across both products, supporting the conditions in which healthy hair grows.
Softness — Shea Butter and Sweet Almond Oil restore moisture at the shaft level, leaving hair genuinely silky rather than artificially coated.
Scent — the natural, fading fragrance of three wild botanicals. Present in the shower. Gone by the time the hair dries, leaving nothing synthetic behind.
RITUAL
Shampoo — Apply generously to wet hair. Work the fingers into the scalp first — this is where the botanical actives need to reach — then move through to the ends. The lather is light and deliberate. Rinse thoroughly with warm water.
Conditioner — Apply immediately to damp hair, focusing on the mid-lengths and ends where the hair is oldest and most in need of restoration. Massage any remaining product gently into the scalp. Leave for one to two minutes — the botanicals benefit from time. Rinse thoroughly. Used consistently together, the improvement in hair texture and scalp health is cumulative. Each wash builds on the last.
SKIN TYPE
All hair types. Particularly effective for reactive, dry, or easily irritated scalps — the botanical actives calm as they cleanse and condition. Sulphate-free and suitable for colour-treated hair. Safe for frequent use.
FORMULATION STANDARDS
No synthetic fragrances. No parabens. No mineral oils. No harsh sulphates. No artificial colour. Cruelty-free. Sustainably sourced African botanicals.
Shampoo Ingredients: Aqua, Decyl Glucoside, Cocamidopropyl Betaine, Disodium Sheabutteramphoacetate, Glycerin, Xanthan Gum, PCA Glyceryl Oleate, Coco Caprylate, Polyglyceryl-4 Cocoate, Sodium Levulinate, Potassium Sorbate, Sodium Anisate, Citric Acid, Eriocephalus africanus (Cape Snowbush) Oil, Artemisia afra (African Wormwood) Oil, Rosmarinus officinalis (Rosemary) Oil.
Conditioner Ingredients: Aqua, Glycerin, Butyrospermum parkii (Shea Butter) Ethyl Ester, Cetearyl Alcohol, Cetyl Alcohol, Glyceryl Stearate, Prunus amygdalus dulcis (Sweet Almond) Oil, Behentrimonium Chloride, Potassium Sorbate, Sodium Levulinate, Lactic Acid, Glycolic Acid, Eriocephalus africanus (Cape Snowbush) Oil, Rosmarinus officinalis (Rosemary) Oil, Artemisia afra (African Wormwood) Oil.
Avoid direct contact with eyes. For external use only. Discontinue use if irritation occurs.
PROVENANCE NOTE
Rosemary's use in hair and scalp care stretches back to Roman antiquity — physicians of the classical world documented its circulatory benefits, and recent clinical trials have placed it alongside pharmaceutical treatments for follicle stimulation, without the side effects. African Wormwood, wilde als, is one of the most versatile and widely used medicinal plants on the African continent — recorded in the healing practices of the Khoisan, the Nguni, and the Sotho peoples across generations and geographies. Cape Snowbush, silver-leafed and wind-resistant, grows on the rocky slopes of the Western Cape mountains and has been used in steam remedies and purifying preparations long before it arrived in a shampoo bottle.
Old knowledge. A new ritual. Hair that shows the difference.
Formulated in Wilderness. Rooted in fynbos. Made for your skin.
