Founder Bio | Love Wild

I slowly fell in love with fynbos — its scent after rain, the diversity of plants in a single walk, and the way local communities have used these botanicals medicinally for generations. These plants are resilient, adapted to harsh conditions, and remarkably effective without being aggressive. It changed how I thought about skincare: support the body, don’t fight it.

I began formulating products for myself first — simple combinations of plant oils that worked with the skin rather than forcing results. Friends started using them, then customers, and Le Naturel grew naturally from there.

The brand stayed grounded in the same principles:
use fewer ingredients, source locally where possible, and avoid unnecessary packaging. Skincare should not create new problems — for people or the environment.

Le Naturel is built on restraint rather than expansion.
Make what is needed. Use it fully. Let it work over time.

The aim is simple:
care for skin while respecting the place it comes from.

— Love Wild
Founder, Le Naturel