Love Wild — Founder of Le Naturel and Architect of a Regenerative Beauty Movement
Love Wild is part earthworker, part entrepreneur, part storyteller — and entirely unwilling to separate the healing of people from the healing of land.
Based in Wilderness along South Africa’s Garden Route, she founded Le Naturel, not to compete in the beauty industry, but to redesign it from the roots up. Her relationship with skincare began the way all true things begin: through scent, ceremony, and land. She fell in love with the wild and medicinal intelligence of fynbos — and followed it into formulation, craft, and eventually, enterprise.
But unlike most brands, Le Naturel was never built on extraction, slogans, or green-tinted marketing. From the beginning, Love refused plastics, chose glass and aluminium, and insisted that every ingredient hold a story, a lineage, and a landscape. What started as a handcrafted range for local markets began to grow — not as a commercial expansion, but as a movement of memory and responsibility.
As the brand evolved, so did the mission. Love understood that if Le Naturel was going to exist for generations, it could not simply sustain nature — it had to restore it. That realisation gave birth to the Wild & Wise Earth Trust, her vision for a regenerative land-based economy rooted in indigenous plants, community jobs, and ecological repair.
Under her leadership, the Trust is developing a hub-and-spoke model to turn unused municipal and private land into:
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Indigenous nurseries
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Fynbos oil and tea cultivation sites
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Smallholder grower networks
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Rural employment for women and youth
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Biome restoration corridors for future harvest
This is not philanthropy. It is supply-chain rewilding — and it is the future of African enterprise.
At the same time, Love is driving a next phase for Le Naturel that aligns with her long-view philosophy: printed glass bottles to eliminate labels, mycelium-based packaging, biodegradable shippers, and refill pouches that turn consumption circular.
She draws inspiration from world-shapers who acted as bridge-builders between possibility and reality — Jane Goodall, Buckminster Fuller, Yvon Chouinard, Wangari Maathai, and Nelson Mandela. Like them, she doesn’t wait for permission. She builds the model and lets the world catch up.
Love’s leadership is instinctive and deeply human. She is raising four daughters while raising a new definition of business: one where profit and planet are not adversaries but co-stewards. One where beauty brands don’t “source” — they grow, restore, and co-own the biomes that sustain them.
She is not interested in being a founder for headlines. She is building something meant to outlive her.
Her work is a conversation with history, ecology, and legacy — and she is just getting started.
