The Wild & Wise Earth Trust is a registered Nonprofit Organisation (NPO 2025/805260/08) established in 2025 to protect, restore, and regenerate South Africa’s indigenous fynbos biome — one of the most biodiverse and endangered ecosystems on Earth.
Rooted in the Garden Route, the Trust serves as a bridge between ecology, economy, and community, activating underutilised land through indigenous cultivation, nursery development, and regenerative livelihoods.
Our approach is practical and poetic — guided by science, inspired by nature, and grounded in the belief that the well-being of people and the well-being of the planet are inseparable.
Vision
To restore ecological balance and cultural connection by regenerating South Africa’s indigenous landscapes and transforming restoration into a thriving, community-based economy.
We envision a future where:
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Indigenous plants are not extracted, but restored and co-owned.
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Local communities are empowered as land stewards and seed custodians.
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Regeneration becomes a way of living — socially, economically, and spiritually.
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The Garden Route stands as a flagship model for regenerative land use and climate resilience in Africa.
Mission
To revive degraded land and restore biodiversity through indigenous fynbos cultivation, community training, and circular enterprise — creating sustainable livelihoods that honour both people and place.
We do this by:
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Establishing fynbos nurseries and cultivation hubs across municipal and community land.
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Developing a hub-and-spoke model that integrates nurseries, seedbanks, tea gardens, distilleries, and training sites.
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Partnering with municipalities, conservation bodies, and ethical enterprises.
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Providing skills development for women, youth, and rural harvesters.
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Linking restoration directly to sustainable economic opportunity through teas, oils, botanicals, and eco-tourism.
Purpose Statement
To weave ecology and economy back together — nurturing the earth as the first teacher, the plant as the partner, and the community as the custodian.
Every seedling planted is a promise:
to restore, to remember, and to regenerate.
Core Objectives
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Ecological Restoration: Rehabilitate degraded land using indigenous plants and permaculture principles.
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Community Empowerment: Create training, income, and enterprise opportunities through fynbos cultivation and product pathways.
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Biodiversity Stewardship: Establish nurseries and seedbanks to safeguard rare and medicinal species.
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Circular Enterprise: Develop community-led production of teas, oils, and botanicals that reinvest profits into the land.
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Education & Awareness: Build ecological literacy and inspire custodianship through workshops, volunteer programmes, and storytelling.
Governance
The Trust operates as a voluntary association under South African common law, with a Management Committee comprising:
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Love Wild
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Lizl van Rooyen
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Nomonde Pearl Blose
It functions as the nonprofit partner to Le Naturel, aligning ecological restoration with ethical enterprise.
All income is reinvested into conservation, community development, and sustainable infrastructure.
