We don't "source ingredients"—we partner with the fynbos biome. Every plant we work with is either cultivated through regenerative practices that improve soil health, ethically wild-harvested with respect for natural abundance, or paired with active restoration of its native habitat.

We commit 1% of all revenue to the Wild & Wise Earth Trust, an independent organization dedicated to restoring degraded fynbos corridors, supporting community-led conservation, preserving indigenous plant knowledge, and creating land-based livelihoods. This isn't corporate social responsibility—it's the cost of doing business responsibly.

We're building a system where you can trace every product back to the specific landscape where its botanicals grew, the stewards who cultivated and harvested them, and the restoration projects your purchase supports.